Groasis is a socially active and environmentally conscious company from the Netherlands founded in 2003 by Pieter Hoff. Pieter Hoff used to be a lily breeder and also an importer/exporter of flower bulbs. For his work, he traveled the world and saw many problems. Almost all of his clients used drip irrigation, and they complained about declining groundwater levels, that more and more areas were victims of deforestation, and that there were more man-made eroded and dry areas than ever before.